Does Your Podcast Need a Website? Yes!

Every podcast, regardless of its purpose, deserves a dedicated online home. Whether you view your show as a hobby, a passion project, or an extension of your business, a website is a critical component for its success. It expands your reach beyond traditional audio platforms, connecting you with a wider audience and reinforcing trust.

Think about how you consume content. While listening to a podcast, you might be working out, doing chores, or going for a walk. This is an intimate connection, building trust between you and the podcaster’s voice. This trust, however, needs a central point to grow and convert listeners into dedicated followers or clients. A website serves as this crucial online home, distinct from Apple Podcasts or Spotify.

The Power of Google: SEO is King

Google remains the undisputed leader in online search. People consistently turn to Google first when seeking information. This preference means that without a website, your podcast misses a significant opportunity for discoverability. Your potential audience searches for answers on Google before heading to audio-specific platforms.

While search functions on Apple Podcasts and Spotify are important for podcast SEO, they are secondary for broader topic searches. For example, if someone searches “how to start a podcast,” a well-optimized website with relevant articles will appear in Google’s search results. I explain how my articles appear for searches like “Heidy De La Cruz how to start a podcast,” showcasing the power of effective SEO.

A website allows your podcast episodes to transform into searchable content. When you convert episodes into blog posts, they can rank in search results, bringing organic traffic directly to your show. This organic traffic consists of new listeners who might never have found you otherwise. Ignoring this avenue means leaving significant discoverability on the table.

Long-Term Content Builds Lasting Trust

In the digital landscape, organic, long-term content consistently proves its value. It builds enduring trust with your audience. A podcast episode, when converted into a blog post, creates evergreen content. This content remains on the internet indefinitely, working for you long after its initial publication.

For example, I have articles out there that I have published in 2022 and 2023 that are still driving traffic to my website. This highlights the power of evergreen marketing. These articles continue to attract new visitors, leading them to her podcast and other resources. This strategy is vital for building a sustainable podcast and business.

Unlike social media, where algorithms push content for a limited time—typically 24 hours—a blog post and podcast episode can be discovered months or even years later. This demonstrates how long-term content works continuously, even when you are not actively present.

Your Own Online Real Estate

Many rely heavily on social media platforms for their businesses. However, platforms like TikTok, Instagram, and YouTube are “rented spaces.” You do not own them. This creates a vulnerability, as platform shutdowns or algorithm changes can severely impact your reach and business operations.

I share how TikTok went away for, like, 24 hours, and everybody was freaking out because they were just only relying on TikTok for their business. Those with email lists, websites, and podcasts remained unaffected, demonstrating the importance of diversified online assets. Algorithms are constantly changing, and chasing trends can be a time-consuming and often fruitless effort. A website, blog posts, and podcasts free you from this constant chase. SEO works in the background, drawing traffic without requiring you to fight the algorithm.

Your website is your online real estate. You own your domain. These are assets for your business, providing stability and control. Building a business solely on borrowed online real estate is risky. An owned website allows you to direct your audience into your ecosystem—your email list, digital products, or one-on-one services—independent of external platform changes.

Podcast as a Business Asset

A website becomes even more critical if your podcast is tied to your business. It acts as a vital asset. If you already have a business website, simply adding a page for your podcast and linking it integrates your audio content seamlessly. This provides a central hub for all your offerings.

If you are starting a podcast with the intention of building a business around it, creating a website is a logical next step. Regardless of the starting point, a website is essential for showcasing your podcast and connecting it to your broader business goals. It professionalizes your brand and provides a dedicated space for potential clients or customers to explore your offerings.

Crafting Your Podcast Website

Creating a podcast website is accessible through various methods. For those preferring professional assistance, web designers can create a custom site tailored to your needs. Speaker 1 offers to connect listeners with her web designer, highlighting the value of professional help for those looking to invest.

Alternatively, do-it-yourself platforms like WordPress or Squarespace allow you to build and manage your website. These platforms enable you to publish blog posts for each episode. Learn how to repurpose your podcast episodes into blog posts here.

Some podcast hosting platforms, like Buzzsprout, offer integrated website creation. Buzzsprout automatically generates a website featuring your podcast information and episodes. This convenient option provides a basic online presence without requiring additional setup.

The Ecosystem of Engagement

Short-term content, like social media posts, plays a role in attracting initial interest. However, your website and long-term content are what keep your audience engaged and ultimately bring them into your ecosystem. This ecosystem includes your email list, where you can provide consistent coaching and updates, and your digital products or one-on-one services.

I share how people find my articles online. They like that I’m answering their questions and then they sign up for my email list so then they can get weekly podcast coaching from me. This illustrates a clear funnel where valuable content on a website leads to email subscriptions and deeper engagement. It’s about building trust and offering consistent value.

When I received her first sale for 2026 for the “Voice Method Podcast Launch Workbook,” the customer stated, “I wouldn’t have turned to anyone else.” This profound statement underlines the culmination of consistent content and trust-building. It shows that when an audience trusts you, they will choose your resources and services when they are ready. A website supports this journey by providing a stable, reliable source of information and connection.

Conclusion

Your podcast deserves more than just being an audio file floating on the internet. A website serves as its anchor, making it discoverable on Google and strengthening the trust you build with your audience. While short-term content attracts attention, your website and long-term content are what drive sustained engagement and conversions. Owning your online real estate, through a website and your podcast, is a strategic move that provides stability and control over your business, ensuring you can always reach your audience.

For questions about starting a podcast website, reach out to me via email at Heidy@heidydelacruz.com. Building your online home is a vital step toward a thriving podcast and business.

Con Amor, Coach Heidy