What Type of Coach Am I? Helping Latinas Build Online Businesses and Break Generational Cycles
When people hear that I’m an online business coach, they often ask me what exactly that means — and more importantly, what it’s like to work with me. In this post, I’m breaking down the kind of coach I am, the services I offer, and how I help Latinas start and grow their online businesses so they can create a life of freedom and break generational cycles.
My Mission as an Online Business Coach
I work with Latinas who are ready to do things differently, women who want to build an online business that not only brings in income, but also creates opportunities their families may never have had before.
For me, coaching isn’t about just giving advice and walking away. It’s about guiding you step-by-step, keeping you accountable, and helping you push past the limiting beliefs that can hold you back from success.
Coaching Options to Match Your Learning Style
Every entrepreneur learns differently, which is why I offer multiple ways to work together:
1. One-on-One Coaching
This is the most personalized way to work with me. We meet weekly to:
Build a custom roadmap for your business goals
Decide whether you want to create courses, sell digital products, start a podcast, launch a YouTube channel, or another digital marketing path
Develop a marketing plan to reach your audience and sell your products or services
Work on mindset, goal-setting, and even creating a vision board to keep you inspired
Address limiting money beliefs so they don’t block your growth
One-on-one clients also receive text support during office hours for quick questions or encouragement. I do require an application for this program — because coaching is a partnership, and I only work with action-takers ready to commit.
2. The Ultimate Branding Course (UBC) + 3 Months of Free Coaching
If you prefer a self-paced approach with strong guidance, this option gives you lifetime access to UBC — a course packed with digital marketing strategies — plus three months of one-on-one coaching with me to help you implement what you’re learning.
UBC includes modules for Instagram, TikTok, YouTube, email marketing, and more. It’s a great choice if you want clear, actionable steps without feeling overwhelmed by a big community setting.
After your three months of free coaching, you can continue with me for just $97/month for two private coaching calls.
3. Online Business Starter Workbook ($27)
For those who want an affordable, actionable starting point, my downloadable workbook provides the steps you need to launch your online business. You can always upgrade later to UBC or private coaching as you grow.
My Coaching Philosophy
Whether you start with a workbook, a course, or private coaching, my goal is the same:
Help you define what success means to you (it’s different for everyone)
Guide you in building a business that supports your life and values
Encourage you to take consistent, focused action toward your goals
Provide a safe space to work through challenges together
I believe it’s okay to do things differently from your family’s expectations. I understand the unique challenges that come with being the first to build something new — and I’m here to support you every step of the way.
You don’t have to figure this out alone — and you shouldn’t have to. Whichever path you choose, I’m here to help you start and grow your online business with confidence.
Links & Resources:
📧 Email me with questions: heidy@heidydelacruz.com
Next, I’ll be sharing all the investments I’ve made in coaching, courses, and digital products — and the lessons I’ve learned from each one.
