Why I Rebranded My Podcast: Introducing Podcasting for Latina CEOs

Written By Heidy De La Cruz

If you’ve been here for the past few weeks, you may have noticed something new—the podcast has a fresh name and direction! After some reflection (and encouragement from my business coach), I’ve officially rebranded from Digital Marketing for Latinas to Podcasting for Latina CEOs with Podcast Coach Heidy De La Cruz.

This wasn’t an overnight decision. It’s the result of growth, clarity, and stepping into the niche I’m most passionate about—helping Latinas launch and grow podcasts.

Why the Change?

When I first started, my podcast was focused on digital marketing. Blogging, email marketing, and social media all fell under that umbrella—and yes, podcasting did too. But something felt off.

The truth? People already knew me for podcasting. Launching podcasts is what I’ve built my expertise around, and it’s how I serve my clients best. For years, I resisted creating a podcast about podcasting (funny, right?). I thought it would box me in. But my coach reminded me: “Get out of your own way. This is your lane.”

And she was right.

What Does “Latina CEO” Mean?

Now, before you get intimidated by the word CEO, let me clarify: it’s not just for business owners or corporate leaders.

Being a Latina CEO means taking ownership of your life and your voice.
Whether you’re starting a podcast as a hobby, a side hustle, a passion project, or a full-blown business, YOU are the CEO of that creation. You’re the decision-maker, the visionary, and the one in charge of how your podcast grows.

The Beauty of Pivoting

One of the best parts about podcasting is its flexibility. Just like I pivoted after 10 episodes, you can too. Your podcast can evolve with you as you grow, learn, and shift your passions. It’s not about being perfect—it’s about staying authentic.

That’s why I wanted to be transparent about this rebrand. If I can pivot, so can you. And I’ll be here to guide you through your own podcasting journey.

What’s Coming Next

From now on, you can expect episodes focused on:

  • Podcasting tips, strategies, and tools

  • How to launch and grow your show

  • Navigating pivots and changes with confidence

  • Blending podcasting with your online business journey

And yes, digital marketing still matters—because podcasting is a powerful form of digital marketing. We’ll continue connecting the dots between the two.

Next week, I’ll be sharing my V.O.I.C.E. Method for launching a podcast, so stay tuned!

Let’s Stay Connected

If you haven’t already, make sure you:

Thank you for being part of this journey. I can’t wait to continue helping you step into your power as a Latina CEO through podcasting.

Heidy De La Cruz
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Email Marketing 101 for Latinas